ABOUT US
The Marketplace to Discover Home Objects That Stand Out From The Ordinary
In a world dominated by mainstream mass-production, we believe in skill and craftsmanship. NORDINARY is created to celebrate unique and ethical independent creatives and provide a space for you to discover items that spark your individuality and align with your values. This belief is reflected in our name, NORDINARY, which comes from the words "Not Ordinary". It symbolizes our dedication to curating items that stand out from the ordinary.
Bringing Independent Creatives to Light
NORDINARY supports emerging and unique design talents by giving them a platform to showcase their work to a global audience and among like-minded creatives. Independent brands and craft artists pour their heart and soul into crafting extraordinary items. We make it effortless, secure, and transparent for you to explore and discover local as well as international independent design talents. Our goal is to foster a deeper, more meaningful consumption.
Promoting Conscious and Ethical Consumption
By offering a curated selection of unique, high-quality items from independent creatives, we encourage conscious and ethical consumption. Their designs are timeless, often made in small batches or as one-of-a-kind pieces using durable materials. You will also experience small bath, pre-order and made-to-order products which helps avoid overproduction, ensuring each piece is unique and meaningful. We focus on the creators and the unique stories behind each object they produce, valuing individuality over trends.
Look Out For Our Transparency Labels They Help You To Shop In Alignment with Your Values:
Making Retail Fair and Beneficial for Independent Creatives, the Planet - And YOU!
When you shop at NORDINARY, you buy directly from the brand, avoiding unnecessary shipments to intermediaries. It is the simplest, most direct, and efficient supply chain for an online retailer. Our efficient supply chain means no warehousing costs, allowing us to pass more revenue directly to independent designers. This ensures fair pricing for the customers and greater support for creatives. We take a small commission to maintain quality control, marketing & brand awareness, help facilitate shipping, and customer service.
Meet the founders
CORNELIA PALMÅ & ALVARO GONZALEZ
The founding couple met and fell in love during their university years in Copenhagen. While traveling the world and living in multiple countries such as Germany, Denmark, Portugal, and the United States, they developed a passion for discovering unique, independent design artists. They often wondered how they would have found these incredible artists without their travels. This realization inspired the creation of NORDINARY, a platform dedicated to bringing these hidden gems to a global audience.
CORNELIA PALMÅ
CO-FOUNDER & CO-CEO
Nationality: Danish
Latest Design Obsession: Odd shapes and minimalism with a spark of color
Quote You Live By: “Trust the process”
Inspired by Daily: Helping unique and ethical independent creatives thrive
ALVARO GONZALEZ
CO-FOUNDER & CO-CEO
Nationality: German & Spanish
Latest Design Obsession: I love food and cooking - so everything kitchen related!
Quote You Live By: “We fight hate with love”
Inspired by Daily: The passion and individuality of our amazing community