OUR SELECTION CRITERIA
HOW WE SELECT THE INDEPENDENT BRANDS & CRAFT ARTISTS WE PARTNER WITH
OUR SELECTION CRITERIA
HOW WE SELECT THE INDEPENDENT BRANDS & CRAFT ARTISTS WE PARTNER WITH
“At the heart of NORDINARY is a deep passion for showing you the most talented and unique independent brands and craft artists. But we equally want to make it easy for you to support brands and artists that have an environmental and human centered approach to innovation and production. To ensure this mission we have made our selection criteria transparent , so you can feel confident about the brands you support and welcome into your home.”
– CORNELIA PALMÅ
CO-FOUNDER OF NORDINARY
01
INDEPENDENT BRAND OR CRAFT ARTIST
At NORDINARY, we celebrate and support independent brands and craft artists who bring unique creativity to life. We partner exclusively with those who are independently owned or led by the designer themselves, ensuring that each piece reflects personal passion and artistic vision. Whether they are solo entrepreneurs or have small, dedicated teams, their independence guarantees authenticity and a distinctive design identity in every creation.
02
EXCEPTIONAL QUALITY AND CRAFTSMANSHIP
We work with brands or artists that are dedicated to making long-lasting, high-quality pieces. This means that every item is made with enduring materials, often in small quantities, and with utmost care to last for decades. This commitment guarantees that you receive not only beautiful objects but also pieces that can be cherished for years to come.
03
UNIQUE AND SELF-EXPRESSIVE DESIGN
Unique and self-expressive design is at the heart of NORDINARY. Partnering only with independent creatives means that every piece reflects the designer or artist's distinct creative vision and identity. We appreciate this diversity in the artistic expression from our partners as we believe this is what makes the “extra” in extraordinary.
04
RESPONSIBLY SOURCED & PRODUCED
NORDINARY’s business model works in harmony with the planet and local communities. We thoroughly vet our partners, requiring transparency about where, how, and with which materials their products are made to align with our core values. Our Transparency Labels provide this information, helping you make informed decisions and inspiring partners to improve every day. While not everything is always possible, we work tirelessly together to improve and do better every day.
PARTNER WITH NORDINARY
We are always looking for independent brands and craft artist to join our curation of unique and ethically made objects. If you believe you align with your values, please apply through the below link.